Welcome new subscribers
Deliver the resource someone requested, introduce your teaching or approach, and show them how to work with you.
EMAIL MARKETING & FOLLOW-UP
Keep the conversation going.
Make the next step clear.
Someone enquires, subscribes or shows an interest. What happens next?
I build welcome, enquiry and launch sequences for businesses, ministries and independent experts. Share useful resources, introduce your work and follow up with people who have asked to hear from you.
THE APPROACH
From first interest to a useful next step.
- 01 / Interest
A person signs up
Your form records the right details and the reason they’re hearing from you.
- 02 / Welcome
Make a useful introduction
Deliver what was requested, set expectations and introduce your offer.
- 03 / Follow-up
Continue with purpose
Answer a question, share something useful and make the next action clear.
An example sequence. The timing and messages are agreed around your audience and offer.
A USEFUL STARTING POINT
Where does your
follow-up need help?
Follow up with enquiries
Make sure an enquiry leads somewhere. Connect your form, notifications and an appropriate follow-up sequence.
Support a launch
Plan a connected sequence around your offer, with a clear purpose for each email and links to the right page.
Improve what you already send
Review your existing copy, triggers and links. Identify gaps, unnecessary messages and places where people get stuck.
WHAT WE WORK ON TOGETHER
Start with one sequence.
Give every email a purpose.
You don’t need a bigger email calendar to make progress.
We agree who the sequence is for, what starts it and what the reader should do next. Then I write and build the agreed emails in the platform we choose together.
We work with people you have permission to contact. Entry and exit rules help keep messages relevant, and we test the sequence before it goes live.
Your project can include
- Mapping the audience, trigger and next step.
- Writing the agreed email sequence.
- Creating a consistent email layout.
- Connecting forms, tags and sequence rules.
- Checking links, personalisation and test delivery.
- A handover showing how to manage the sequence.
The proposal confirms the number of emails, integrations and revisions. Platform costs and ongoing campaign management are agreed separately.
STRATEGY MEETS IMPLEMENTATION
Marketing experience.
Hands-on implementation.
I’m Nicky, founder of SPARQ.
From web development in 2011 to Director of Marketing in 2019, I bring hands-on marketing experience to the systems behind your offer.
I bring the message and the system together: what each email should say, when it should arrive and what should happen after someone responds.
More about NickyWhat happens next?
- 01 / Tell me
Tell me what’s getting in the way.
Answer a few short questions about your business, what you need and when you’d like to start.
- 02 / Explore
I’ll follow up personally.
We’ll explore the problem and whether there’s a useful project to work on together.
- 03 / Agree
Agree the plan before we build.
You’ll know the scope, timing and price before any paid work begins.
LET’S FIND YOUR STARTING POINT
Turn first interest into
a useful conversation.
Tell me what you offer and what happens after someone signs up.
We’ll identify the missing step in your follow-up.